Psychological well being startup Headway nabs $26M backed by Google, Thrive Capital


There’s rising demand for psychological well being care within the U.S., however many individuals fail to search out care as a result of they cannot afford to pay for companies out of pocket.

Andrew Adams confronted these boundaries 5 years in the past after he moved to New York Metropolis and tried to discover a therapist.

“I couldn’t discover a therapist that I might afford as a result of 70% of therapists don’t settle for insurance coverage,” Adams advised Fierce Healthcare. “The fact is that therapists would settle for insurance coverage if it weren’t so laborious.”


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Medical insurance was constructed for big hospital programs that make use of entire departments to take care of the executive burdens of insurance coverage, and most therapists are particular person practitioners that don’t have the executive bandwidth to help taking insurance coverage, Adams stated.

An estimated 26% of People ages 18 and older—about 1 in four adults—endure from a diagnosable psychological dysfunction in a given yr, in line with Johns Hopkins Medication. And lots of specialists say the necessity for psychological well being help seems to be rising as sufferers confront the stress of the pandemic and social crises.

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Adams co-founded New York Metropolis-based Headway to deal with accessibility and affordability points and to make it simpler for sufferers to discover a therapist.

Headway is growing a full-stack remedy market that offers with the messiness of insurance coverage, constructing out a first-of-its-kind behavioral well being community of therapists who settle for insurance coverage. The corporate’s platform lets its customers discover therapists, verify their insurance coverage advantages and file reimbursements on-line, enabling sufferers to entry insurance coverage protection and premiums whereas with the ability to discover and hook up with therapists and avail medical session at any time and at anywhere.

“We’ve made it simple to just accept insurance coverage by eradicating the standard burdens by means of our free software program platform. With our platform, anybody can freely search and discover a supplier accepted by their particular plan, whether or not it is a high-end platinum plan or a cost-sensitive plan,” Adams wrote in a weblog publish.

For sufferers, by means of insurance coverage, the fee to see a therapist can be nearer to between $15 and $50 reasonably than $200 and $300.

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The corporate, which launched in 2019, closed a $26 million collection A funding spherical, bringing its whole funding to $32 million. The brand new spherical was led by Thrive and GV (previously Google Ventures) with participation from present traders at Accel, which led its seed spherical, GFC and IA Ventures.

Headway acquired angel funding help from founders of a few of the most influential new healthcare corporations like One Medical, Flatiron Well being and Clover Well being.

Adams stated the corporate plans to make use of the funding to scale its community throughout the nation.

Thus far, the corporate has served tens of hundreds of sufferers and facilitated a whole bunch of hundreds of visits. The preferred employers of Headway sufferers are the Metropolitan Transportation Authority, NYC’s public transportation company, and the Metropolis of New York, and lots of the sufferers served aren’t employed and depend upon government-subsidized insurance coverage, the corporate stated.

All of Headway’s therapists and psychiatrists are providing digital classes, that are lined by Aetna, United, Oxford, Oscar or Cigna at in-network charges, the corporate stated.

Current legal guidelines aimed toward bringing parity between bodily and psychological well being care protection present an vital first step in fixing a damaged system however ignore the straightforward truth that almost all therapists nonetheless don’t settle for insurance coverage, Adams stated within the weblog publish.

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Additional complicating the matter, supplier directories are so error-prone that if a affected person does handle to trace down a therapist, it’s not unusual for the practitioner to have moved, retired and even handed away.

“We consider Headway will fill an vital hole in fixing the system, and that is only the start for us as we develop our community and attain new geographies,” Adams stated.

Employers are exhibiting an elevated curiosity in increasing workers’ entry to psychological well being companies, and that’s incentivizing insurers to put money into psychological well being care, he stated.

“It is a top-five employer concern. We’re excited to accomplice with extra insurance coverage companions who wish to tackle what their clients need, which is entry to inexpensive healthcare,” he stated. “We see ourselves as serving to to construct a brand new healthcare system that genuinely tackle entry and affordability for sufferers.”


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