How Anthem, Humana shortly moved to fulfill meals insecurity wants of MA members attributable to COVID-19


Main insurers Anthem and Humana have revved up efforts to enhance meals insecurity amongst their Medicare Benefit members within the wake of the COVID-19 pandemic.

Leaders with each insurers shared their ideas on how the pandemic impacted supplemental advantages for MA plans throughout a session of Fierce Well being Payer’s Digital Sequence: Medicare Benefit Evolution.

When the pandemic hit, Humana put collectively a job drive to determine how to answer members’ greatest wants. The insurer thought the wants included increasing telehealth and having sufficient drugs readily available, mentioned Andrew Renda, M.D., affiliate vp, daring aim and inhabitants well being technique on the insurer’s Workplace of Well being Affairs and Advocacy.

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“The fact was, actually shortly our members began calling us and saying that’s nice and vital, however I’m now meals insecure,” he mentioned.

WATCH THE ON-DEMAND PLAYBACK: Secrets and techniques to the Star Rankings: How top-performing MA plans secured their scores

Members have been involved about entry to meals by way of transportation or have been afraid to go to the grocery retailer due to the chance of contracting the virus.

So, Humana stood up a primary wants program that coordinated with meals distributors to ship meals to members.

This system has to date “delivered nearly 1 million meals throughout 60,000 members,” Renda mentioned.

Anthem additionally discovered that figuring out what was vital to Medicare beneficiaries “flipped on its ear” attributable to COVID-19, mentioned Martin Esquivel, vp of Anthem’s Medicare product administration.

RELATED: New examine highlights COVID-19’s disproportionate affect on susceptible communities

Anthem placed on a “full-court press” to succeed in out to members to get a good suggestion of their wants.

“The concept was ask in the beginning, do we’ve got what we wanted when it comes to meals provide and telehealth visits and people kinds of issues,” Martin mentioned.

If a member didn’t have an acceptable meals provide, the insurer labored to attach them with native meals packages, and, if there weren’t any packages, the member could be despatched meals.

Some MA startups additionally needed to shift their method because of the pandemic.

Startup Papa focuses on providing companion companies and expertise to assist seniors, together with transportation and different advantages.

The startup needed to improve its platform to assist individuals just about, mentioned CEO and founder Andrew Parker. He added that 40% of members requested to be taught methods to use video.


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