Competing with Apple and Fitbit, Amazon launches well being wearable that tracks exercise, physique fats, feelings


Amazon is seeking to get a slice of the well being wearables market with its new Amazon Halo health tracker.

It marks the primary wearable machine launched by the tech large because it takes on a market dominated by the Apple Watch and Fitbit. It is a market estimated to be price round $52 billion, in response to Gartner.

Together with the Halo wristband, Amazon additionally launched a subscription service and smartphone app.


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Amazon’s wearable has some acquainted capabilities comparable to exercise and sleep monitoring but additionally affords new options comparable to instruments to measure physique fats and tone of voice as an indicator of general well-being.

The brand new well being wearable ties into Amazon’s broader technique to seize part of the $3.5 trillion healthcare business, which began in 2018 with its acquisition of on-line pharmacy PillPack.

The tech firm additionally sparked rampant hypothesis when it teamed up with JPMorgan Chase and Berkshire Hathaway on healthcare enterprise they’ve dubbed Haven. Though there was hypothesis about the way forward for Haven with an exodus of high executives, together with CEO Atul Gawande, M.D., and Chief Know-how Officer Serkan Kutan, amongst others.

RELATED: Amazon rolls out Alexa characteristic that lets customers ask about prescribed drugs

Amazon has additionally made strikes to deal with worker healthcare by means of major care fashions.

Final September, Amazon introduced the pilot of a digital well being service profit for workers and their households within the Seattle area known as Amazon Care. The tech large just lately teamed up with buzzy tech-enabled major care group Crossover Well being to launch well being facilities close to its achievement facilities and operations amenities. 

The tech firm is leveraging its :deep experience in synthetic intelligence and machine studying” to supply clients a brand new strategy to uncover, undertake, and preserve personalised wellness habits, in response to Maulik Majmudar, M.D., principal medical officer at Amazon Halo.

“Regardless of the rise in digital well being companies and units during the last decade, we’ve not seen a corresponding enchancment in inhabitants well being within the U.S.” he stated in an announcement. “Well being is far more than simply the variety of steps you soak up a day or what number of hours you sleep. Amazon Halo combines the most recent medical science, extremely correct knowledge through the Halo Band sensors, and cutting-edge synthetic intelligence to supply a extra complete strategy to bettering your well being and wellness.”

In contrast to smartwatches and health trackers, Amazon Halo doesn’t have a display or fixed notifications, the corporate stated.

The small sensor capsule consists of an accelerometer, a temperature sensor, a coronary heart charge monitor, two microphones and an LED indicator mild.

The wearable additionally integrates with Cerner’s know-how. Shoppers can share their well being data, comparable to exercise, sleep, bloody fats share and different wellness knowledge, with their care groups and immediately into their digital well being document, in response to the well being IT firm.

Traditionally the sort of knowledge has been siloed or troublesome to acquire. Wearable know-how, such because the Amazon Halo, will help obtain higher interoperability throughout well being care when built-in immediately right into a affected person’s EHR, Cerner stated.

Sharp HealthCare is the primary well being system to implement Amazon Halo within the well being care setting.

“Integrating the revolutionary physique fats share measurement from Amazon Halo immediately into the EHR supplies physicians an actionable and beforehand exhausting to acquire well being metric with out the necessity for a health care provider’s go to or pricey know-how,” stated Brent Shafer, chairman and CEO at Cerner in an announcement.

“We consider our collaboration with Amazon Halo has the potential to enhance the well being of people and populations, cut back well being care prices, and improve satisfaction for shoppers and clinicians alike,” he stated.

RELATED: Amazon launches pilot of digital worker medical service Amazon Care

The Amazon Halo machine and app had been designed to concentrate on 5 core well being and wellness areas—exercise, sleep, physique, voice tone and labs.

For exercise, Amazon Halo awards factors primarily based on the depth and period of motion, not simply the variety of steps taken. The wearable additionally deducts one exercise level for each hour over eight hours of sedentary time in a day, outdoors of sleep.

Amazon Halo makes use of movement, coronary heart charge and temperature to measure time asleep and time awake. Within the morning, Amazon Halo delivers a sleep rating out of 100, any deviation from baseline sleep temperature, and a hypnogram displaying time spent in every sleep part.

The corporate makes use of new improvements in laptop imaginative and prescient and machine studying to allow customers to measure their physique fats share.

The tone characteristic listens to the consumer’s voice all through the day and analyzes that data to current an image of their emotion state. As an example, the machine analyzes vitality and positivity in a customers’ voice. Outcomes might reveal {that a} troublesome work name results in much less positivity in communication with a consumer’s household, a sign of the influence of stress on emotional well-being, Amazon stated.

The corporate additionally developed Amazon Halo Labs, science-backed challenges, experiments and exercises to assist customers construct more healthy habits. The abs characteristic consists of packages developed by associate organizations comparable to Aaptiv, the American Coronary heart Affiliation, Headspace, Mayo Clinic and WW (previously Weight Watchers).

RELATED: Amazon groups with Crossover Well being to pilot worker well being facilities

“The American Coronary heart Affiliation is happy about know-how that focuses on new and attention-grabbing methods for folks to enhance their cardiovascular well being, high quality of life, and wholesome life years. We’re thrilled to see corporations like Amazon innovating on this house,” stated Eduardo Sanchez, M.D., chief medical officer for prevention on the American Coronary heart Affiliation, in an announcement.

Amazon stated it prioritized privateness when growing the machine and app. A number of layers of privateness and safety are constructed into the service to maintain knowledge secure and in clients’ management. Well being knowledge are encrypted in transit and within the cloud, and clients can obtain or delete their knowledge at any time immediately from the app, the corporate stated.

The subscription for Amazon Halo will begin at $65 for the primary six months ($100 as soon as the early entry deal is over) after which $3.99 a month after that. 


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