Cigna to rebrand well being companies enterprise line as Evernorth

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Cigna is rebranding its well being companies enterprise line, launching it as Evernorth.

Evernorth will embrace a slew of Cigna segments, together with pharmacy profit supervisor Specific Scripts and specialty pharmacy Accredo, each of which can proceed to function with their current branding below that umbrella. 

The primary options to launch below the Evernorth title embrace new platforms akin to Wholesome Methods to Work, which provides a set of instruments for well being plans and employers to handle their staff’ wants amid COVID-19.

(Cigna)

It can additionally embrace FamilyPath, a brand new coordinated resolution for fertility care, Cigna mentioned.

RELATED: Cigna plans to increase its ACA trade presence in 2021

Cigna can even relaunch current options akin to Embarc Profit Safety—which ensures members who want them have entry to high-cost gene therapies—below the Evernorth branding.

Tim Wentworth, who serves as president of Cigna’s well being companies enterprise and was CEO of Specific Scripts earlier than the businesses merged, will turn out to be CEO of Evernorth. He shall be tasked with uniting the various options below the Evernorth umbrella right into a coordinated and complete platform, Cigna mentioned.

“Evernorth represents our perception that well being is the place to begin of human progress and potential,” mentioned Wentworth in an announcement. “It builds on our main capabilities, options, and partnerships in new and expanded ways in which set us aside. Our philosophy and unbiased method give us the power to handle well being care challenges from a fragmented system and supply our shoppers with extra selection. Evernorth will ship progressive options not out there wherever else.”

The aim, Cigna mentioned, is to supply a one-stop-shop for companions seeking to harness their options as their attain extends past Cigna’s membership. The Evernorth group can even proceed to develop and launch new options by a data-driven method.

“As champions for inexpensive, predictable, and easy well being care, Cigna is taking over the hardest challenges – from rising prices to more and more fragmented care,” mentioned David Cordani, CEO of Cigna, in an announcement. “Evernorth’s dedication to assembly the wants of these it serves, a relentless concentrate on data-driven innovation, and confirmed method to partnering will additional speed up our progress and our capacity to resolve advanced points in well being look after the good thing about these we serve.”

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