Apple and Singapore to reward health-monitoring smartwatch customers


Apple introduced a collection of latest {hardware} and software program at its autumn launch occasion on September 15, although its mainstay product — the next-generation iPhone — was lacking as the event and manufacturing of the handset was delayed by the coronavirus pandemic.

However there have been loads of new choices at what has change into an annual ceremony of the season for techies world wide. Apple chief govt Tim Cook dinner kicked off the occasion by introducing the brand new Apple Watch Sequence 6 and a partnership with Singapore.

“This fall, Singapore will change into the primary nation to leverage the advantages of Apple Watch by providing incentives for folks to make use of it to remain wholesome and lively,” Mr Cook dinner stated.

The initiative by Apple and the Singaporean authorities, named LumiHealth, is a two-year programme designed to encourage wholesome exercise and behaviours utilizing any collection of Apple Watch. Beginning subsequent month, Singaporeans and residents will have the ability to obtain the LumiHealth app and full weekly exercise targets.

Individuals can earn as much as S$380 ($278) in rewards over the two-year length of the programme by finishing targets. An Apple Watch is critical to take part within the programme, as is downloading the LumiHealth app from the App Retailer, based on the announcement.

This text is from the Nikkei Asian Evaluation, a worldwide publication with a uniquely Asian perspective on politics, the financial system, enterprise and worldwide affairs. Our personal correspondents and outdoors commentators from world wide share their views on Asia, whereas our Asia300 part offers in-depth protection of 300 of the most important and fastest-growing listed corporations from 11 economies outdoors Japan.

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“Whilst all of us world wide are coping with the challenges of Covid-19, we should hold investing in our future. And there’s no higher funding than in our personal private well being,” stated Heng Swee Keat, Singapore’s deputy prime minister, in a press release. “This partnership between Singapore and Apple will allow Singaporeans to steer more healthy lives, however equally necessary, it’ll contribute invaluable insights to bettering the well being of individuals everywhere in the world.”

The occasion was livestreamed from Apple’s headquarters in California and was the corporate’s first all-virtual autumn product launch. The high-profile occasion is normally reserved for the corporate to unveil its next-generation iPhones.

Nonetheless, because of Covid-19’s disruption of Apple’s design course of and provide chain, the highly-anticipated first 5G iPhone was lacking from this 12 months’s occasion and is anticipated to be unveiled later within the 12 months. The corporate began preliminary manufacturing of its 5G iPhones this month, narrowing the manufacturing delay to simply weeks as an alternative of months, the Nikkei Asian Evaluation beforehand reported.

In the meantime, the corporate unveiled its Watch Sequence 6, which has the power to watch blood oxygen ranges, and begins at $399. A funds model of the gadget, Apple Watch SE, was additionally launched and begins at $279. Together with the smartwatch, the corporate launched a brand new subscription service referred to as Apple Health+, which offers guided personalised exercise lessons for customers of its watches.

Apple additionally launched its eighth-generation iPad and a brand new iPad Air, objects which have grown in reputation through the pandemic as extra folks work and research from house.

The tech group made one other push into the software program enterprise by introducing Apple One, because it tries to diversify income and scale back dependence on the iPhone. Apple One is a subscription bundle that features Apple Arcade, Apple TV Plus, iCloud, Apple Music and different providers, which might be accessible to customers this autumn.

A model of this text was first printed by the Nikkei Asian Evaluation on September 16 2020. ©2020 Nikkei Inc. All rights reserved

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